Nick Armstrong
Improv Utopia EVOLVE 2027
Nick Armstrong Presents
Making a Marketing and Business Plan and Executing IT
Making a Marketing and Business Plan and Executing it
When you start a theater, run an improv team, or dream up a business: having a great idea is the easy part. Getting people to show up is the hard part.
In this workshop we’re going to build your plan together, in the room. Whether you own a theater, lead a team that’s tired of performing for the same six friends or you’ve got a business idea living rent-free in your head, you’ll walk out with a real marketing and business plan, not a vague feeling of inspiration that’s gone after the event.
We’ll figure out who your audience actually is, what makes you worth their time and money, where to find them, and how to turn that into a step-by-step plan you can start on the next morning. No MBA required. No corporate jargon. Just practical tools I’ve learned (mostly the hard way) helping build RISE Comedy, Improv Utopia, Haus of Comedy and CrowdWork.
Bring your idea, your questions and you’ll leave with a plan.
About Nick Armstrong
Nick is an Actor, Improvisor and Writer. On TV, Nick has been on the Emmy-Award winning shows The Office and Grey’s Anatomy. He has also made appearances on Jimmy Kimmel Live, New Girl, Brooklyn Nine-Nine, Stan Against Evil and Parks and Recreation.
Nick trained in sketch and improv at the world famous Groundlings and iO West. His onstage performance credits include LA's critically acclaimed Harold Team King Ten, Kind Strangers and The Groundlings Sunday Company. He served as artistic director at M.i.’s Westside Comedy Theater and currently owns and is managing director of RISE Comedy in Denver, Colorado. Nick has also taught improv at iO West, The Groundlings, RISE Comedy, M.i.’s Westside Comedy Theater and has done workshops and headlined comedy festivals all over the world.
Nick is also the Camp Director and Founder of Camp Improv Utopia a 501(c)(3), a non-profit improv retreat for grown ups. He is also one of the founding members of the The Improv Network. For more information visit www.nickarmstrong.com, www.risecomedy.com
